Red Day

RED Day is a special day for Keller Williams around the world. Once a year, on the second Thursday of May, its more than 183,000 associates stop their real estate activity and dedicate themselves to volunteering. RED Day embodies the commitment and generous spirit that its Associates have to give back to the community where they work and live, a part of what they receive from it.

Making a difference in the lives of others and improving their communities is at the heart of Keller Williams Culture and the motto for this day is: Renew, Energize and Donate.

Over the years, a growing number of members of the KW family and friends have participated in this extraordinary event, participating in a wide range of projects, dedicating their time to renovating and dynamizing the neighborhoods in which they are inserted.

RED Day's initiatives cover the full range of activities: from home reconstruction, renovation of local parks, benefiting schools and community centers, blood donation and much more. The projects are chosen by each Market Center individually and independently, based on the needs or needs of their community.

RED Day was created in 2009 and is held in honor of Mo Anderson, the vice chairman of the board at Keller Williams Realty, in recognition of his leadership in guiding the company's culture.

Red Day 2024

Once a year, all Keller Williams agencies around the world suspend their usual activities to dedicate themselves to a greater cause: Red Day. This initiative, which is celebrated on the second Thursday of May , symbolizes the commitment of company with social responsibility and strengthening the local communities in which it operates. In Portugal, Red Day has gained a notable...

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Red Day 2018

From the reconstruction of degraded spaces, the remodeling of worn-out areas and even the reforestation of burnt areas, these will be some of the volunteer actions that KW associates will make happen throughout the country.

In Portugal, some examples of these initiatives are as follows: painting of rooms at the APPACDM Porto Occupational Activities Center, in which the members of KW...

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Red Day 2017

These actions took place from the north to the south of the country from Braga, to Porto, passing through Vila Nova de Gaia, Famalicão, Coimbra, Leiria and Lisbon and also through Abóboda, Almada, Oeiras, Cascais, Portimão and Alcantarilha. In the Autonomous Region of Madeira an action also took place in the city of Funchal.

In all, there were 19 concrete actions to help institutions...

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Red Day 2016

The more than 100,000 members of Keller Williams, will once again dedicate their time to different communities around the world, thus celebrating their RED Day. In Portugal, solidarity actions in Braga, Cascais, Famalicão, Lisbon stand out and Porto:

In Braga , KW Business real estate consultants will support the organization Habitat for Humanity Portugal...

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Red Day 2015

Every year, on the 2nd Thursday of May, we celebrate this day by making a difference in the lives of others. Contributing to improving the communities we serve is at the heart of the Keller Williams culture. This is a way for KW associates to “return” to the communities and places where they live and work, a part of what they received from them. This year there will be more than 100,000...

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