We live in troubled times around the world due to the COVID-19 pandemic. Gary Keller anticipated that the real estate market would go through a negative cycle, which always happens at every good moment. Here is an excerpt from the best seller "SHIFT - How the Best Real Estate Consultants Face Tough Times" co-written with Dave Jenks and Jay Papasan.
Gary Keller founded Keller Williams during two of the worst moments in recent real estate history. In these books the three writers talk about how to survive and thrive in a changing real estate market and there is an excerpt that suits the moment in which we live:
If you want to have good days, precious moments, and important moments, then you will have to deal with the challenges that life brings with them . It is impossible to have one without the other.
If you want to do your best and be successful in life, you will have to experience both sides - almost always at the same time. Furthermore, as an old English proverb says: " a calm sea has never made a good sailor ". The good and the bad, the difficult and the easy work together to shape the person we become. Don't want life to pass. Enjoy each moment.
As referred to in the book: " SHIFTs happen ... "
Markets change and so can you, sometimes in response to a declining market and sometimes to take your business to the next level. These two forms of change can transform your business and your life.
We can change the way we think, our focus of attention, our actions and, ultimately, our results, so that we can always play ahead of the competition. The tactics that help you give your business a new lease of life at difficult times keep you moving forward at favorable times.
Whatever your market - change!