Keller Williams (KW) Portugal was one of the first worldwide expansion initiatives of this real estate company - and the most successful - whose internationalization strategy aims to replicate the success achieved in the USA and Canada.
Keller Williams was founded in 1983 and is the #1 real estate agency in the US in terms of number of real estate consultants, and currently has more than 190,000 consultants spread over more than 1,100 Market Centers (large agencies), in more than 56 countries/regions spread. around the world.
At the end of 2013, an alliance was established between KW and Ábaco real estate - already a leading real estate agency in the national market - which thus initiated the expansion of Keller Williams in the national territory. Eduardo Garcia e Costa and Nuno Ascensão da Ábaco and partners at KW Portugal, are responsible for the entry of the brand in Portugal and its rapid growth since then.
Where is KW Portugal located
KW Portugal is headquartered in Lisbon, but is distributed throughout the territory through its Market Centers, which are large Business Centers that aggregate 100 or more real estate consultants each. Due to this strategy, its geographical implantation mainly focuses on the areas with the highest population density, that is, on the coast of Portugal. However, the activity of each Market Center goes beyond its closest area of influence, and the respective consultants can carry out transactions all over the country.
In total, KW Portugal already has 31 Market Centers, 19 Franchisees and more than 2.600 professionals, and the objective is to continue to grow in order to cover 75% of the national territory, with greater incidence in urban areas. You can consult on this page the geographic distribution of the respective Market Centers.
KW Portugal in numbers
Despite being recent, Keller Williams' path in Portugal is amazing. In about 7 years, KW has increased its national coverage and currently has a network of 31 Market Centers belonging to 19 franchisees, where more than 2,600 associates (real estate consultants and employees) work. Keller Williams Portugal's turnover grew by 63% in 2021 compared to the same period in 2020, while the country's real estate market grew by around 18% (30,000 million euros). The total amount received by KW Portugal, within the scope of real estate brokerage, was 1,600 million euros.
Work at KW Portugal
At KW, the consultant benefits from the highest commissions paid in the real estate sector, a reward program for the growth of the brand (Growth Share Initiative), support in training, legal support, one of the most awarded technological development programs, in order to facilitate your work and improve your productivity, but above all: a professional environment that encourages your career growth without prejudice to your personal and family life.
For KW, each consultant is an entrepreneur who manages his real estate portfolio and his professional activity as if it were a company, but in which the support of the brand is felt at all times of his career.KW's models and systems are designed to allow the sustained growth of your career, from the first stage as a consultant, to the moment when your growth may require growth in the team model.
If you're in this spirit and aren't afraid to face a challenge that could change your life, learn more about the career change that changed my life and that of over 190,000 colleagues around the world! Check my page: https://ana-macao-kw.pt/en/working-at-kw-keller-williams
News from Keller Williams Portugal
Here you can follow the latest news about Keller Williams' activity in Portugal.
This project, with a start date set for 2018, also contemplates the possibility of future expansion of the initial space, equating it to a hostel, in order to accommodate all those who need to stay in Porto due to internships at the IPO.
This project will be financially... Ler Mais
The sharing economy is a topic that has been extensively discussed in the last two decades and that has made its journey a bit rough in the wake of globalization. But just as the sharing economy in terms of the consumer (enjoyment of goods and services) is one of the future trends, in terms of service... Ler Mais
Last Friday, January 26, the real estate company KW Viva, celebrated its 2nd anniversary, at a party that brought together all its associates, representatives of the Banking and other business partners.
KW Viva intends to assert itself as "a leader in Coimbra in the exclusive real estate... Ler Mais
Thus, KW Business gains a new house in Braga. The new building now acquired will allow to improve and increase the total space of KW Business in this city, adding to the current Market Center located next to Colégio D. Diogo de Sousa. The new Business Center is located at the... Ler Mais
Regarding this growth, Nuno Ascensão, Operating Principal of KW ÁBACO, stated that:
We added to Ábaco's strong presence in the Lisbon market the best training in the real estate sector. The result is an increase in the productivity of our consultants. This cumulative result... Ler Mais
Red Day 2017
These actions took place from the north to the south of the country from Braga, to Porto, passing through Vila Nova de Gaia, Famalicão, Coimbra, Leiria and Lisbon and also through Abóboda, Almada, Oeiras, Cascais, Portimão and Alcantarilha. In the Autonomous Region of Madeira an action also took place in the city of Funchal.
In... Ler Mais
Portuguese KW branch network continues to grow
I remember that Keller Williams has just over 3 years of activity in Portugal, but it is already seen as a "case study":
In the Keller Williams worldwide network, Portugal was the first region outside the United States to reach more than 1000 consultants . The growth of Keller Williams in... Ler MaisFamily Reunion - KW Portugal - 2017
In April 2017, the 2nd edition of the KW Family Reunion took place in Portugal and this time it took place in the Algarve, more specifically at the Grande Real Santa Eulalia Resort & Hotel Spa. I was present with over 500 fellow consultants from Keller Williams Portugal!
This year the main theme was " BEING -... Ler Mais
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