But the reality of housing has changed: purchase prices have risen, access to credit has become more demanding for many families, and a growing portion of the population is seeking long-term rental solutions.
In this context, a concept already established in several countries is... Read more
In an interview with Conversa Capital, from Jornal de Negócios and Antena 1, Álvaro Santos Pereira, governor of the Bank of Portugal, issued several important warnings about housing, credit, family debt, and financial stability.
The main message is clear: Portugal is... Read more
For years, the housing debate was stuck on the discussion of prices: expensive houses, high rents, and wages that don't keep up. All of this is true. But behind the prices lies a more basic reality: Portugal built too little for too long.
The country... Read more
Although they concern different matters, both pieces of legislation point in the same direction: simpler administrative processes, but also greater technical accountability of the parties involved and strengthened safety requirements on site.
Urbanistic... Read moreThere are houses that enter the market and, within a few days, receive visits, inquiries, and offers. Others stay there, week after week, accumulating views without anything happening. And believe me, it has also happened with some of the properties I accepted to promote. The ad remains online, the... Read more
In fact, a very important part of the company's success is not just in selling hamburgers. It is in the location of the restaurants, on the land where they are built, and in the contracts that link the brand to its franchisees.
The curious question: is McDonald's a food company or... Read moreFor many years, this was a question that made sense. Two decades ago, when selling a house depended much more on: the agency's showcase, newspaper ads, phone contacts, internal databases, and the consultant's personal network... "having clients on file" was a common question.
The owner wanted to... Read more
It's not an isolated case. Almost everyone has been deceived (at least a little) by a beautiful ad. And today, with editing, wide-angle, home staging, and cinematic videos, it's increasingly easy to sell a feeling... instead of the real house.
The secret is to learn to read between the... Read more