In fact, a very important part of the company's success is not just in selling hamburgers. It is in the location of the restaurants, on the land where they are built, and in the contracts that link the brand to its franchisees.
The curious question: is McDonald's a food company or... Read moreFor many years, this was a question that made sense. Two decades ago, when selling a house depended much more on: the agency's showcase, newspaper ads, phone contacts, internal databases, and the consultant's personal network... "having clients on file" was a common question.
The owner wanted to... Read more
It's not an isolated case. Almost everyone has been deceived (at least a little) by a beautiful ad. And today, with editing, wide-angle, home staging, and cinematic videos, it's increasingly easy to sell a feeling... instead of the real house.
The secret is to learn to read between the... Read more
The demand remains strong, especially in consolidated urban areas, and the available supply is still not enough to ease the pressure. Lisbon remains at the center of this dynamic, but the movement is already felt in other cities and peripheral areas with good... Read more
136 years ago, in Chicago, more than half a million workers took to the streets to demand what we now take for granted: an eight-hour working day. The police dispersed the demonstration by force. There were deaths, injuries,... Read more
And no, this is not explained just by the word "speculation." The origin of the problem is older and quite straightforward: increased demand and supply scarcity.
This article reflects my view on the real estate market in Lisbon, compared to other European capitals, and the solutions I consider... Read more
In a world obsessed with conveniences and shortcuts, there is something fortuitous about achieving the same exceptional result twice in a row. But if there's one lesson that poker teaches those who have played for a long time, it's that: no one chooses the cards they are dealt, only how... Read more
In recent weeks, Portugal has been affected by a period of atmospheric instability, marked by persistent rain, floods, episodes of intense precipitation, and sometimes strong winds. In several regions of the country, the soils are already quite saturated, increasing the risk of... Read more