Massimo Forte: Interview with Ana Mação

Don't miss it! Watch the full episode of the interview ( by clicking on the image above ), or through the following channels:

• Spotify: https://podcasters.spotify.com/pod/show/twinkloo
• Youtube: https://youtu.be/1nWWurhClWU?si=XzNB33Ya5d7zng6G

Presented by the recognized Real Estate Influencer, Massimo Forte, and driven by Twinkloo, a brand specialized in credit intermediation. The “In a Blink of an Eye” Podcast brings together leaders and professionals from different areas who share their experiences in the world of real estate, entrepreneurship, credit and much more. Discover inspiring stories of those who have to make life-changing decisions… in the blink of an eye, by visiting this page: https://www.twinkloo.en/podcast

Massimo Forte presents the partnership with Twinkloo

Massimo Forte interviews Ana Mação

Massimo Forte interviews Julie Lefebvre | President of ESAI - Higher School of Real Estate Activities

Massimo Forte: A Pioneer in Real Estate Mediation

Massimo Forte is a prominent professional in the real estate mediation sector in Portugal, recognized for his innovative vision, inspiring leadership and in-depth knowledge of the market. Living in Lisbon and working in Portugal, Spain, Italy and Brazil, he is considered a prominent digital influencer in the real estate scene in Portugal.

Born in 1970 in Milan, Italy, he moved to Portugal where he graduated in Real Estate Management, to which he added a postgraduate degree in Branding and Image Management. He has sought to expand his knowledge about people, becoming a Practitioner in Neurolinguistic Programming at PNL Portugal.

He quickly fell in love with the Portuguese real estate dynamic and took his first steps in the real estate industry working as a real estate consultant in a small agency in Lisbon. Massimo Forte's passion and dedication were evident from the first moment.

Throughout his 30 years of professional experience, he dedicated himself to mastering all aspects of the business, studying the complexities of the local and international market and building a deep knowledge of real estate mediation:

• In 2013, Massimo took a big step by founding his own real estate consultancy company. His main focus is sharing his knowledge, offering training and coaching services to other professionals in the sector, as a trainer, as a Guest Professor at INDEG-ISCTE and ESAI – Escola Superior de Acttividades Imobiliárias and through various opinion articles in his digital network and for magazines such as Visão, Idealista, Out Of The Box, Do it, Imovirtual and Doutor Finances.
• In 2015 he began his rise as a Digital Influencer, having launched a Blog where he shares valuable content, addressing often complex topics in simple terms that are accessible to everyone. Today, your digital network has expanded to Facebook , Instagram , Linkedin , TikTok , etc. His clear and engaging communication style quickly set him apart from other professionals.
• In 2017, he launched his YouTube channel , with a combination of practical tutorials, market analysis and real estate investment tips, where he captivated a growing legion of followers.

He is also a sought-after speaker at real estate events in Portugal, Brazil, among others, sharing his vision on the best practices and trends in real estate mediation. He is the author of several books on real estate mediation and regularly contributes to specialized magazines, where he shares his experiences and knowledge.

Throughout his career, Massimo Forte has maintained a firm commitment to ethics and transparency. He believes that trust is one of the fundamental pillars of real estate mediation and works tirelessly to ensure that all transactions are fair and clear for all parties involved.

In my opinion, trust is the basis of everything , and therefore, there are people today who continue to grow professionally and increase their results regardless of the market phase we are experiencing. In the real estate area, trust is even a more determining factor as the business is no longer about real estate and has become about people .

Excerpts from His Biography

His books are considered essential reading for anyone wanting to better understand the real estate market. His talks are known for being inspiring and packed with practical insights.

Author of the sector's reference book, “ Angariar para Vender ”, which has already been published in several editions in Portugal and Spain, he also launched the book “ Comunicar para Vender ” and, more recently, “ O Poder da Prospeção ”, with the aim of professionalize those who want to enter, those who already are, or those who are involved with the activity of real estate mediation.

Massimo Forte is the personal brand that most contributes and influences people, companies and businesses in Portugal and in real estate, with its sharing of knowledge, experiences and opinions through hundreds of articles published weekly, 3 books published with more than 18,000 copies sold and more than 15,000 hours of training in 3 languages in several countries such as Portugal, Spain, Italy, Luxembourg, Cape Verde, South America and Brazil.

• About innovation in the Market: "Innovation is the key to remaining relevant in the real estate market. Those who do not adapt to new realities end up being left behind."
• About the role of the Real Estate Agent: "Real estate mediation is more than just selling houses; it's about helping people find a place where they can build their lives.", "Effective communication should focus on presenting the benefits of customer service , not just the characteristics.", "Real estate agents need to justify their commission amounts and demonstrate the value they offer.", "Don't just sell, give and create value to your potential client, because that is selling."
• About practices in Real Estate Mediation: "The disadvantages of working under an open regime include insecurity and limited service due to the high number of simultaneous promotions.", "The exclusivity regime in real estate mediation allows for better management and control over the process of sale.", "Real estate listing is the core of real estate mediation, requiring a well-prepared service presentation adapted to the client.", "Consumers are tired of automated messages without personalization."
• About Ethics and Transparency: "Trust is the fundamental pillar of real estate mediation. Without ethics and transparency, there is no sustainable business.", "Trust and credibility are fundamental to establishing a lasting relationship with clients and colleagues in the real estate sector."
• About Training and Development: "Investing in ongoing training is essential. Knowledge is the only tool that allows us to evolve and offer the best to our customers.", "Online training is valuable, but it must always be complemented with face-to-face training, as Behavior, communication and negotiation skills are essential.", "Prospecting, recruiting and selling are areas that must be mandatory in the training of any Real Estate Agent."
• About the Importance of the Customer: "The customer is at the center of everything we do. Understanding their needs and exceeding their expectations is our main mission."
• About Adapting to Change: "In a constantly evolving market, the ability to adapt and the willingness to learn are the most valuable qualities for any professional."
• About Leadership and Inspiration: "A true leader inspires others to achieve their best. Leading by example is the most effective way to create a lasting impact."
• About Resilience in the Market: "Every challenge in the real estate market is an opportunity in disguise. Resilience and perseverance are essential to transform obstacles into achievements."
• About the Importance of the Community: "Building a strong and integrated community is as important as selling properties. It is the sense of belonging that transforms a property into a home.", "The Real Estate Agent must use positioning to promote themselves as a trustworthy person in the its area of operation."
• About the Future and Technology: "Technology should facilitate tasks, not replace them.", "Technology applied to real estate mediation aims to make the market more transparent and transactions faster.", "The future of real estate mediation is in the combination of technology and human touch. We need to use digital tools to improve the customer experience, without losing personalization and care.", "The human relationship will continue to be essential in the real estate business.", "The automation of tasks with AI allows savings in human resources, time and money."

These phrases highlight Massimo Forte's values and vision, offering a deeper insight into his impact and contribution to the real estate sector.

Conclusion

Massimo Forte is, without a doubt, one of the pillars of real estate mediation in Portugal. His exemplary career, combined with an innovative vision and an unwavering commitment to ethics, makes him a role model for all professionals in the sector. Through his training, publications and lectures, he continues to inspire and train new generations of professionals, thus contributing to the positive evolution of the real estate market.

I leave here my public testimony and my expression of gratitude to Massimo Forte, wishing him the best success on his personal and professional journey!