Raising and selling properties (apartments, houses, farms, estates, land or commercial spaces) is part of my professional activity as a real estate consultant for KW-Keller Williams .
Thus, real estate could not fail to be one of the topics to which I dedicate the most attention and about which I write on this blog.
For years, the housing debate was stuck on the discussion of prices: expensive houses, high rents, and wages that don't keep up. All of this is true. But behind the prices lies a more basic reality: Portugal built too little for too long.
The country now faces a housing shortage that affects practically all high-demand regions...
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Although they concern different matters, both pieces of legislation point in the same direction: simpler administrative processes, but also greater technical accountability of the parties involved and strengthened safety requirements on site.
Urbanistic Licensing: New Phase of RJUE ReformThe main highlight goes to the Decree-Law No. 108/2026, approved under the...
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There are houses that enter the market and, within a few days, receive visits, inquiries, and offers. Others stay there, week after week, accumulating views without anything happening. And believe me, it has also happened with some of the properties I accepted to promote. The ad remains online, the owner starts by saying that "it's a matter of the right person showing up, someone falling in...
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In fact, a very important part of the company's success is not just in selling hamburgers. It is in the location of the restaurants, on the land where they are built, and in the contracts that link the brand to its franchisees.
The curious question: is McDonald's a food company or a real estate company?The most honest answer might be: it is both.
McDonald's became famous for...
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For many years, this was a question that made sense. Two decades ago, when selling a house depended much more on: the agency's showcase, newspaper ads, phone contacts, internal databases, and the consultant's personal network... "having clients on file" was a common question.
The owner wanted to sell. The agency claimed to know...
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It's not an isolated case. Almost everyone has been deceived (at least a little) by a beautiful ad. And today, with editing, wide-angle, home staging, and cinematic videos, it's increasingly easy to sell a feeling... instead of the real house.
The secret is to learn to read between the lines before wasting time with visits or, worse, with illusions and disappointments. Take...
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The demand remains strong, especially in consolidated urban areas, and the available supply is still not enough to ease the pressure. Lisbon remains at the center of this dynamic, but the movement is already felt in other cities and peripheral areas with good access, services, and quality of life.
The Real Estate Market in 10 numbers - May 2026 Lisbon remains expensive and... View more
136 years ago, in Chicago, more than half a million workers took to the streets to demand what we now take for granted: an eight-hour working day. The police dispersed the demonstration by force. There were deaths, injuries, and trade union leaders were unjustly hanged. The world watched in shock.
In 1889, the International...
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