Real Estate

Raising and selling properties (apartments, houses, farms, estates, land or commercial spaces) is part of my professional activity as a real estate consultant for KW-Keller Williams .

Thus, real estate could not fail to be one of the topics to which I dedicate the most attention and about which I write on this blog.

The measures were approved by the Council of Ministers on July 9, 2026, and are part of the Build Portugal strategy. The Government's stated goal is to restore the confidence of property owners, put more houses on the market, and ensure that the protection of vulnerable families is supported by the State.

But it is important to clarify a key point right away: these changes are...

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But reality has changed. In large urban areas, where land is increasingly expensive and construction costs keep rising, access to purchasing has become more difficult and the "house has stopped growing." In many cases, it has shrunk.

The question is no longer just “how many square meters does it have?”. More and more, the right question is: “how can these square meters...

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But the reality of housing has changed: purchase prices have risen, access to credit has become more demanding for many families, and a growing portion of the population is seeking long-term rental solutions.

In this context, a concept already established in several countries is finally gaining ground in Portugal: Build to Rent....

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In an interview with Conversa Capital, from Jornal de Negócios and Antena 1, Álvaro Santos Pereira, governor of the Bank of Portugal, issued several important warnings about housing, credit, family debt, and financial stability.

The main message is clear: Portugal is not facing a financial crisis, nor are there evident signs of a classic speculative bubble. But there...

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The lack of houses is no longer a theory

For years, the housing debate was stuck on the discussion of prices: expensive houses, high rents, and wages that don't keep up. All of this is true. But behind the prices lies a more basic reality: Portugal built too little for too long.

The country now faces a housing shortage that affects practically all high-demand regions...

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Although they concern different matters, both pieces of legislation point in the same direction: simpler administrative processes, but also greater technical accountability of the parties involved and strengthened safety requirements on site.

Urbanistic Licensing: New Phase of RJUE Reform

The main highlight goes to the Decree-Law No. 108/2026, approved under the...

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There are houses that enter the market and, within a few days, receive visits, inquiries, and offers. Others stay there, week after week, accumulating views without anything happening. And believe me, it has also happened with some of the properties I accepted to promote. The ad remains online, the owner starts by saying that "it's a matter of the right person showing up, someone falling in...

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In fact, a very important part of the company's success is not just in selling hamburgers. It is in the location of the restaurants, on the land where they are built, and in the contracts that link the brand to its franchisees.

The curious question: is McDonald's a food company or a real estate company?

The most honest answer might be: it is both.

McDonald's became famous for...

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