Raising and selling properties (apartments, houses, farms, estates, land or commercial spaces) is part of my professional activity as a real estate consultant for KW-Keller Williams .
Thus, real estate could not fail to be one of the topics to which I dedicate the most attention and about which I write on this blog.
It is not an isolated case. Almost everyone has been deceived (at least a little) by a beautiful advertisement. And today, with editing, wide-angle, home staging, and cinematic videos, it's increasingly easy to sell a feeling... instead of the actual house.
The secret lies in learning to read between the lines before wasting time with visits or, worse, with illusions and...
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The demand remains strong, especially in consolidated urban areas, and the available supply is still not enough to ease the pressure. Lisbon remains at the center of this dynamic, but the movement is already felt in other cities and peripheral areas with good access, services, and quality of life.
The Real Estate Market in 10 numbers - May 2026 Lisbon remains expensive and... View more
136 years ago, in Chicago, more than half a million workers took to the streets to demand what we now take for granted: an eight-hour working day. The police dispersed the demonstration by force. There were deaths, injuries, and trade union leaders were unjustly hanged. The world watched in shock.
In 1889, the International...
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And no, this is not explained just by the word "speculation." The origin of the problem is older and quite straightforward: increased demand and supply scarcity.
This article reflects my view on the real estate market in Lisbon, compared to other European capitals, and the solutions I consider more appropriate than simply building, building, and building, without considering where or...
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There are several new developments this year, primarily in the fiscal and regulatory landscape. The Government has launched an extensive package of measures aimed at rebalancing the market, with further changes expected in the coming months.
In this January 2026 Real Estate Snapshot, I will provide a more comprehensive summary as we start the year, covering the latest...
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More than just a simple wish list, New Year's resolutions reveal something deeply human: the irresistible urge to start over. And when it comes to our home, the desire to renew the space where we live and, so often, to change houses, context, and chapter. Who has never felt this inner call?
A tradition over 4,000 years oldNew Year's resolutions are not a modern invention nor...
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I have decided, therefore, to write about the myths that overshadow housing in our country, using the imagery of mythology. Sometimes it seems that politicians, commentators, and professionals in the sector approach this serious problem as if they were talking about a world of fantasy. A world inhabited by unreal creatures, where nothing is what it seems and everyone insists on focusing on...
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Today, I share this story not as a lament, but as one of the most important lessons I have learned about sustainability, efficiency, and, above all, about providing excellent service to my clients.
The Trap of Geographic Distance and Invisible CostsThe profession of a real estate consultant has a particularity that requires rigorous management: we invest our time, energy, and...
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