Real Estate Consulting

My activity as a real estate consultant is an enriching and complex activity as it deals with several issues that are transversal to real estate. It is therefore on all matters related to raising, buying and selling houses, which I will be writing on this page.

For many years, this was a question that made sense. Two decades ago, when selling a house depended much more on: the agency's showcase, newspaper ads, phone contacts, internal databases, and the consultant's personal network... "having clients on file" was a common question.

The owner wanted to sell. The agency claimed to know...

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It's not an isolated case. Almost everyone has been deceived (at least a little) by a beautiful ad. And today, with editing, wide-angle, home staging, and cinematic videos, it's increasingly easy to sell a feeling... instead of the real house.

The secret is to learn to read between the lines before wasting time with visits or, worse, with illusions and disappointments. Take...

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Labour Day: can AI change the rules of the game?

136 years ago, in Chicago, more than half a million workers took to the streets to demand what we now take for granted: an eight-hour working day. The police dispersed the demonstration by force. There were deaths, injuries, and trade union leaders were unjustly hanged. The world watched in shock.

In 1889, the International...

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In a world obsessed with conveniences and shortcuts, there is something fortuitous about achieving the same exceptional result twice in a row. But if there's one lesson that poker teaches those who have played for a long time, it's that: no one chooses the cards they are dealt, only how they play them.

Being distinguished as the No.1 Consultant of KW Portugal for two...

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There are several new developments this year, primarily in the fiscal and regulatory landscape. The Government has launched an extensive package of measures aimed at rebalancing the market, with further changes expected in the coming months.

In this January 2026 Real Estate Snapshot, I will provide a more comprehensive summary as we start the year, covering the latest...

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More than just a simple wish list, New Year's resolutions reveal something deeply human: the irresistible urge to start over. And when it comes to our home, the desire to renew the space where we live and, so often, to change houses, context, and chapter. Who has never felt this inner call?

A tradition over 4,000 years old

New Year's resolutions are not a modern invention nor...

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In this article, we will explore how the real estate sales process can be seen through the lens of the most popular sport in Portugal, turning a commercial transaction into an exciting and memorable experience for both the seller and the buyer.

"Selling your house is like scoring the winning goal - it requires preparation, strategy, and the right team by your side. With the correct... View more

Get to know my answers in 2025, for Portugal, to a set of questions related to this topic, aimed at investors and developers.

Analyzing the profile of the buyer in the upper-middle segment, it is observed that the majority are of foreign origin, followed by Portuguese buyers from the upper middle class, with emphasis on ...

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