In fact, a very important part of the company's success is not just in selling hamburgers. It is in the location of the restaurants, on the land where they are built, and in the contracts that link the brand to its franchisees.
The curious question: is McDonald's a food company or a real estate company?The most honest answer might be: it is both.
McDonald's became famous for...
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For many years, this was a question that made sense. Two decades ago, when selling a house depended much more on: the agency's showcase, newspaper ads, phone contacts, internal databases, and the consultant's personal network... "having clients on file" was a common question.
The owner wanted to sell. The agency claimed to know...
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And no, this is not explained just by the word "speculation." The origin of the problem is older and quite straightforward: increased demand and supply scarcity.
This article reflects my view on the real estate market in Lisbon, compared to other European capitals, and the solutions I consider more appropriate than simply building, building, and building, without considering where or...
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There are several new developments this year, primarily in the fiscal and regulatory landscape. The Government has launched an extensive package of measures aimed at rebalancing the market, with further changes expected in the coming months.
In this January 2026 Real Estate Snapshot, I will provide a more comprehensive summary as we start the year, covering the latest...
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More than just a simple wish list, New Year's resolutions reveal something deeply human: the irresistible urge to start over. And when it comes to our home, the desire to renew the space where we live and, so often, to change houses, context, and chapter. Who has never felt this inner call?
A tradition over 4,000 years oldNew Year's resolutions are not a modern invention nor...
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I have decided, therefore, to write about the myths that overshadow housing in our country, using the imagery of mythology. Sometimes it seems that politicians, commentators, and professionals in the sector approach this serious problem as if they were talking about a world of fantasy. A world inhabited by unreal creatures, where nothing is what it seems and everyone insists on focusing on...
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Get to know my answers in 2025, for Portugal, to a set of questions related to this topic, aimed at investors and developers.
Analyzing the profile of the buyer in the upper-middle segment, it is observed that the majority are of foreign origin, followed by Portuguese buyers from the upper middle class, with emphasis on ...
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According to recent data from Eurostat, about 77% of Portuguese families own their homes. This impressive number places us well above the European average, which is around 69%. But how did we get here and what does the future hold for us? Let's explore!
Statistics and ComparisonsWhen we compare Portugal with other European countries, the difference is remarkable....
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