In the world he does not have good luck, but those who considered his

That was how Luís de Camões referred to him. For the motto of the February marketing campaign that has now ended, I chose luck as an inspiring element, because I believe that this is a theme that defines us, as Portuguese. Luck, which can be used in different contexts, means:

Luck: it is a noun that can mean destiny, fado, or a casual event, which can be good or bad.

That is, by definition, luck results from chance, where it is not possible to predict or explain it and it can be good, or it can be bad.

And that is why our History has always been accompanied by these 2 ideal partners: bad luck , because we can blame it on what goes less well and good luck because it defines us as a people who have the competence and merit of to attract, thus postponing the path of hard work.

Starting from an abstract noun, we managed to create something that we can call a metaphysical entity, which is located somewhere between the figure of a God who watches over us and that of a Devil who keeps crossing our path. And this has been the fate that haunts us Portuguese, since the first times when, according to the legend:

"D. Afonso Henriques started out as a baby with little luck : he was born with bent legs, much to his father's sadness. Despite this, Egas Moniz offered to be the boy's aide. One night, the Virgin Mary appeared- in dreams and told him to take little Afonso to the church in Cárquere and lay him on the altar. Egas Moniz did so and the boy was cured ... he was lucky! "

For each unfortunate event, we were able to "always add a hint of good or bad luck" thereby obscuring the essence of the problem. Even in love we found a way to invoke it. Thus Camões declaimed: My mistakes, bad fortune, ardent love .

Dom Manuel was called “O Venturoso” . It seems that when it came to reign, everything went well for him: "Vasco da Gama discovered the sea route to India, Pedro Álvares Cabral announced the official discovery of Brazil and Afonso de Albuquerque dominated India and brought to Portugal the monopoly of the spice trade. "

D. Sebastião was always unlucky. Starting with the defeat in Alcácer-Quibir, until recently, when that boy there at the Rossio station, he leaned against the statue of the failed king and plopped himself and said, in the middle of the ground. It was unlucky!

Fernando Pessoa, for whom the Fatherland was the Portuguese language, had enough distance from the country to radiograph it and dedicate an illuminating poem to it:

The things that went wrong in life
They are the ones I will find in death,
Because life is divided
Between who I am and luck.

The things that Luck gave
She took them with her,
But the things that are me
I kept them all with me.

That's why my mistakes,
Being the bad luck I had,
I will have to seek them in the skies
When death takes off the veils
To the unconsciousness that I was in.

In our time, luck continues to do the honors of the house. A little everywhere. We prefer to apologize for the lack of it, than to assume that something could have been better planned or executed.

Maybe it was time for us to have a beautiful funeral and focus on ourselves and not on luck, or lack thereof.

For a real estate consultant, luck is your worst friend and for those who want to sell your home, even more.

If, in relation to the former, the hope and faith that luck will change, postpones the essentials that include the definition of a medium-long-term strategy, which must begin with a work plan in relation to raising and promotion of your properties. Identifying preferred areas and products for fundraising, defining a set of consistent and persistent marketing tasks. Betting on personal marketing and new trends in digital promotion. Building a web of connections based on systematic follow-up and follow-up of leads, etc. etc.

In relation to the second (the owner), when he believes that his property has a market price identical to the emotional value that he attributes, he loses time and frustrates his initial expectations, eroding the relationship with the successive mediators. In the meantime, he continues to believe that luck will change ...

For I believe in Coleman Fox's motto before:

I am a great believer in luck and I have found that the harder my job is, the luckier I am.

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