There is no record of such rapid growth in our country in the field of real estate mediation: Keller Williams Portugal has become the 3rd largest company, in number of consultants, having only taken 3 years to achieve this. This is considered the fastest KW start-up in the world.
Currently with more than 1000 consultants working in Portugal, this franchising network replicates in our country a goal that has already become accustomed in the United States and Canada, Keller Williams is the consultant with the largest number of consultants in these countries and even in global terms .
According to Eduardo Garcia e Costa partner of KW Portugal, in an interview with Jornal Económico, he stated that:
It was a mind-boggling two years that culminated in the last few days with the opening of the chain's 'flagship' at Av. D. Carlos I, in Lisbon. There are 14 'market centers' with an average of 70 commercials each, but which can exceed 100. In the most immediate projects is the opening of four other spaces, one of which will be on the south bank and the other in Greater Lisbon.
and still:
"The Portuguese real estate market is not as mature and consolidated as the North American market, but compared to the rest of Europe, it is clearly the market for the most sophisticated, if not the most sophisticated. And that the degree of network penetration 'franchising' in Portugal is clearly higher than in other European countries and this turns out to be one of the justifications for such rapid growth. With the concept of 'franchising' networks more open, end customers better accept networks , as well as consultants. KW's model is totally different from its counterparts, KW allows accelerated growth, with franchising not based on the brand, but on models and work systems "
The growth objectives of KW Portugal are ambitious: according to the Regional Owner of KW Portugal, he hopes to reach 50 'Market Centers' and cover 75% of the national territory, with an emphasis on large cities and the coast.
We recall that currently KW Portugal has a network of 16 branches spread from North to South of Portugal, with greater density in the Greater Lisbon region. Keller Williams Portugal intends to continue to grow in the coming years and to attract the best professionals in the real estate industry.
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