Real Estate Mediation
Real Estate Mediation is the professional activity carried out by consultants and real estate companies (duly licensed) and which translates into the provision of intermediation services in the purchase, sale or transfer of real estate .
This is an activity duly regulated and characterized by Decree-Law No. 211/2004 , of August 20, 2004, summarized as follows:
The activity of real estate mediation is one in which, by contract, a company undertakes to take steps to obtain an interested party in carrying out a business aimed at the constitution or acquisition of real rights over real estate, the exchange, the transfer or the lease of themselves or the assignment of positions in contracts whose object is immovable property.
Keller Williams is one of the largest real estate brokerage companies in the world, headquartered in Austin, USA In Portugal, Keller Williams Portugal has been present since 2014, developing its activity through a network of franchisees - Market Centers - all of them duly licensed by IMPIC to carry out this activity.
The real estate brokerage activity is characterized by the following tasks:
- Purchase - Actions for prospecting and collecting information aimed at finding the property desired by the customer ;
- Sale - Actions to promote the real estate on which the client intends to carry out a legal transaction, namely through its dissemination, publicity or the holding of auctions.
Real Estate Mediation is carried out by companies , duly licensed for this purpose by IMPIC , and which carry out their activity with clients through properly trained and qualified real estate consultants . These are responsible for presenting the property to interested customers and organizing the respective visits .
For this to happen, real estate companies publicize the property using advertising media and advertising networks (digital or otherwise). It is also the responsibility of the real estate agents to organize the documentation of the processes, from the elaboration of the real estate mediation contract, the purchase and sale contract of the property , using the appropriate legal support (solicitors to notaries).
In case the negotiation ends successfully, it is the real estate agency that organizes the various moments of the transaction of the property, from the CPCV to the final deed of sale or purchase of the property . Lastly, it is also the responsibility of the real estate company to document the entire process and send the legally defined information to supervisory bodies, such as the Bank of Portugal.
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