KW Portugal (Keller Williams)

Keller Williams (KW) Portugal was one of the first worldwide expansion initiatives of this real estate company - and the most successful - whose internationalization strategy aims to replicate the success achieved in the USA and Canada.

Keller Williams was founded in 1983 and is the #1 real estate agency in the US in terms of number of real estate consultants, and currently has more than 190,000 consultants spread over more than 1,100 Market Centers (large agencies), in more than 56 countries/regions spread. around the world.

At the end of 2013, an alliance was established between KW and Ábaco real estate - already a leading real estate agency in the national market - which thus initiated the expansion of Keller Williams in the national territory. Eduardo Garcia e Costa and Nuno Ascensão da Ábaco and partners at KW Portugal, are responsible for the entry of the brand in Portugal and its rapid growth since then.

Where is KW Portugal located

KW Portugal - Market Centers Map - May 2022 KW Portugal is headquartered in Lisbon, but is distributed throughout the territory through its Market Centers, which are large Business Centers that aggregate 100 or more real estate consultants each. Due to this strategy, its geographical implantation mainly focuses on the areas with the highest population density, that is, on the coast of Portugal. However, the activity of each Market Center goes beyond its closest area of influence, and the respective consultants can carry out transactions all over the country.

In total, KW Portugal already has 31 Market Centers, 19 Franchisees and more than 2.600 professionals, and the objective is to continue to grow in order to cover 75% of the national territory, with greater incidence in urban areas. You can consult on this page the geographic distribution of the respective Market Centers.

KW Portugal in numbers

Despite being recent, Keller Williams' path in Portugal is amazing. In about 7 years, KW has increased its national coverage and currently has a network of 31 Market Centers belonging to 19 franchisees, where more than 2,600 associates (real estate consultants and employees) work. Keller Williams Portugal's turnover grew by 63% in 2021 compared to the same period in 2020, while the country's real estate market grew by around 18% (30,000 million euros). The total amount received by KW Portugal, within the scope of real estate brokerage, was 1,600 million euros.

Work at KW Portugal

Work at KW Portugal At KW, the consultant benefits from the highest commissions paid in the real estate sector, a reward program for the growth of the brand (Growth Share Initiative), support in training, legal support, one of the most awarded technological development programs, in order to facilitate your work and improve your productivity, but above all: a professional environment that encourages your career growth without prejudice to your personal and family life.

For KW, each consultant is an entrepreneur who manages his real estate portfolio and his professional activity as if it were a company, but in which the support of the brand is felt at all times of his career.KW's models and systems are designed to allow the sustained growth of your career, from the first stage as a consultant, to the moment when your growth may require growth in the team model.

If you're in this spirit and aren't afraid to face a challenge that could change your life, learn more about the career change that changed my life and that of over 190,000 colleagues around the world! Check my page:

News from Keller Williams Portugal

Here you can follow the latest news about Keller Williams' activity in Portugal.

Don't miss it! Watch the full episode of the interview ( by clicking on the image above ), or through the following channels:

Spotify: Youtube:

Presented by the recognized Real Estate Influencer, Massimo... Ler Mais

Red Day 2024

Once a year, all Keller Williams agencies around the world suspend their usual activities to dedicate themselves to a greater cause: Red Day. This initiative, which is celebrated on the second Thursday of May , symbolizes the commitment of company with social responsibility and strengthening the local communities in which it operates.... Ler Mais

Index Why pay a 5% commission and what services do you receive in return? Is the 5% Commission Excessive? What do owners and buyers think ? 5 reasons that justify the value of the real estate commission Factors that Influence the Commission Amount Table of Commissions paid to... Ler Mais

Despite everything, 2022 turned out to be a year where the very good and the very bad were mixed, with the balance, in terms of real estate activity, being positive.

2022 an unusually exceptional year

For me and many other colleagues, with experience and a consistent career in real estate, it was another year of challenges... Ler Mais

Keller Williams-KW, despite its success story since 1983 in the US and Canada, has only recently begun its worldwide expansion. Portugal was one of the first countries and the one where the results have been more expressive, as a result of the strategy of implantation in the coast of the... Ler Mais

KW Área Madeira and its team of more than 180 real estate consultants and employees are to be congratulated on the new facilities at Quinta dos Ilhéus!

The new facilities of this KW Market Center in Madeira are located at Rua dos Ilhéus nº 6, Funchal , a farm flanked by leafy gardens, with a total area of... Ler Mais

All pretexts are good for celebrating the fruits of our labor. But this particular week, when KW Portugal celebrates the 7th anniversary , of a short existence but full of successes, I could not fail to mark it with a small balance of my real estate activity. We are to be congratulated!

It was in September 2014 that KW... Ler Mais

Although not a total surprise, as I have accumulated this distinction since 2017 on an ongoing basis, the past year was a test year that allowed me to reinforce the conviction that this surprising journey over the last 5 years was not the result of chance.

As the Portuguese say, the future belongs to God!... Ler Mais

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